|At the ShopRite in Paramus in 2014.|
ShopRite has a full-page ad in The Record of Woodland Park today, trying to document its claim of being the "low-price leader" over Stop & Shop.
You might have seen all the TV ads touting Stop & Shop's prices recently.
ShopRite says it has more than 700 items in its circular, compared with about 280 items in the Stop & Shop flier.
"Where do you really think you can save more money every week?"
The ShopRite ad lists 22 items with prices from both stores, and says ShopRite saves you $36.84 or 36%.
-- VICTOR E. SASSON