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All-natural Australian beef is on sale again at ShopRite Supermarkets, and this time, it's boneless rib-eye steaks for $4.99 a pound or $3.99 with a store card.
The beef, sold under the Nature's Reserve label, is described in the flier as free range and grass fed, but there is a limit of 5 pounds. The sale runs through Saturday (Aug. 21).
Conventionally raised U.S. beef rib steak costs more, even on sale ($5.99 and $6.99 with the Price Plus Card).
Naturally raised Australian beef and lamb can be raised for less and sold here for less, even when factoring in transportation costs. Too bad we don't see Australian pork here. Pork reportedly is raised with more antibiotics than other animals.
ShopRite sells Certified Angus Beef rib steak, which is raised with antibiotics and growth hormones, but not Certified Angus Beef Natural, which is raised without them.
Nail-biting Chef Bobby Flay uses the former line of beef in the hamburgers he sells at his so-called palace in Paramus. I guess his profits come before his customers.