Australian beef takes center stage

Tenderloin in the beef cut chart.

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There is good news for meat eaters in the ShopRite sales flier: Free-range, grass-fed filet mignon from Australia for only $4.99 a pound with the PriceClub Card. The sale starts Sunday.


You'll have to buy the whole beef tenderloin sold under the Nature's Reserve label, probably a minimum of four pounds. And when you get it home, you'll need to trim it well. The last time I bought this beef, I sliced all of it thin and put it in freezer bags with marinade for Korean barbecue at home. But you can also cut it into small steaks.


The same cut of conventionally raised American beef also is on sale at ShopRite for $6.99 a pound with the card.


ShopRite can sell foreign beef for $4.99 a pound, compared with $10 or more a pound for American, grass-fed beef, because costs are so much lower in Australia. The same goes for naturally raised Australian lamb. Why Australian beef isn't served more in American steak houses is a big question.


Free-range, grass-fed beef has less fat than beef from cattle confined to pens and fed only grain; it cooks faster and probably shouldn't be prepared past medium.

How low can they go on beef prices?

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Three supermarket circulars came with the newspaper this morning, offering beef for $1.47 to $5.99 a pound.


The A&P flier declares: "We will not be undersold!" USDA choice, boneless top round London broil is on sale for $1.47 a pound. Choice is one of the three grades U.S. agricultural officials assign to beef: prime, choice and select.



The Pathmark circular offers USDA choice New York strip steak for $4.99 a pound ("save up to $5 a pound").


At Fairway Market in Paramus, "whole, fully trimmed beef" for filet mignon is on sale for $5.99 a pound, but there is no indication whether this meat was raised in the U.S. or what grade it might be. Fairway usually features USDA prime beef in its circulars (prime has the most fat or marbling), but the absence of that phrase in today's circular might prompt you to ask questions at the store.


Only the Pathmark flier says anything about how the beef was raised. Its steaks are "Western grain fed." You can assume the beef sold by the three stores was raised conventionally with antibiotics, growth hormones and animal byproducts.


Contrast these sales with the $3.99 to $4.99 a pound charged by ShopRite  when it has a sale on free-range, grass-fed beef  from Australia. In March, A&P and Pathmark had Australian leg of lamb on sale for $1.99 a pound -- the lowest I had ever seen.

Grass-fed beef is a natural

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Grass-raised and finished beef is a rarity in most supermarkets. It's more expensive than conventionally raised beef, but it cooks faster and is better for you. Here is more about grass-fed beef from Whole Foods Market, whose blog (Whole Story) is listed to the right of this post. The Paramus store has sold grass-fed beef raised in New Jersey for $9.99 a pound (on sale). Just click on the link below:
 
Whole Foods Market blog

Shrill sales circular from Fairway Market

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New York-based Fairway Market has been pushing U.S. prime beef since it opened a store in Paramus this year, but its latest sales circular has a shrill tone and the text is full of exclamation marks. I guess all of this is designed to distract shoppers from knowing how the cattle were raised.

"This is what we're talking about!" and "Great food! Great prices! Only at Fairway!" are two of the large-type sentences displayed around a seasoned USDA prime porterhouse steak with grill marks, on sale Jan. 1-7 for $8.99 a pound. 

Prime is the top grade assigned to beef by the U.S. Department of Agriculture (choice and select are the other grades) and signifies that this meat has the highest fat content.

But that's it. Prime can be raised conventionally, with growth hormones, antibiotics and animal by-products -- bits of dead animals -- in the feed. The circular is silent on how the cattle were raised. 

The ad text says, "This is serious steakhouse steak! This ain't no supermarket steak! Could there be anything more glorious on the face of the Earth! We think not." 

Well, little, old me thinks so. The cattle could be free range, rather than being confined in enormous, manure-filled feed lots (the animals are usually covered in manure when they enter, or are dragged, into the slaughterhouse, and feces often gets into ground beef). They could be grass fed, instead of being pumped full of grain, which can make them sick, and animal byproducts could be banned from their feed.

I'm sure this prime beef tastes good and $8.99 a pound is a great price, but you can find grass-fed beef on sale at Whole Foods Market, also in Paramus, for around $9.99 a pound. What do the arrogant New York owners of Fairway have to say about that?

Sobering look at how beef is raised

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Here is a long essay -- with a frightening last paragraph -- about how beef is raised in the United States. At the outset, the writer seems to be recommending grass-fed beef over corn- or grain-fed cattle, but he's really down on the environmental and health impact of eating beef, not to mention the brutality shown to the animals.

http://foodrevolution.org/grassfedbeef.htm