ShopRite sales, price breaks and other fine print

ShopRite's newspaper flier stated clearly the "sale starts" on Aug. 25, but there are "price breaks" on other items that don't go into effect until days later.

Nature's Reserve free-range, grass-fed beef from Australia was on "sale" starting last Sunday for $8.99 a pound. But there is a "price break" starting on Wednesday, knocking $2 more off each pound. Other items are covered by an "all-week price break" from last Sunday through Saturday.

By Victor E. Sasson
Editor

ShopRite's sales fliers are getting as hard to interpret as Manhattan parking regulations or the Talmud.

When "sale" appears in a ShopRite newspaper flier, it isn't the last word, and other items may be discounted through "price breaks."

But "price breaks" aren't always available during the full sale period, as I found out on Monday, when I went to my Hackensack ShopRite to buy Nature's Reserve Whole Beef Tenderloin for Filet Migon.

The sale started on Sunday, but the price break on the free-range, grass-fed beef from Australia doesn't start until Wednesday, meaning I'll have to return to the store.

Luckily, I also went to pick up 48-ounce containers of Turkey Hill Ice Cream for $1.97, a savings of $1.32; and Eggo Waffles for $1.47, a discount of $1.20.

Those items were discounted under an "all-week price break" (Sunday to Saturday).

A sign at H Mart in Little Ferry said this 15-pound bag of California-grown white rice is  "free" with a coupon.

H Mart is first stop

Of course, when meat-eating members of my family prepare Korean barbecue, they marinate the thin slices of Australian beef in bulgogi sauce, grill the meat, steam white rice and wrap everything in red-leaf lettuce.

We were out of white rice and red-leaf lettuce, so before I went to ShopRite on Monday, I stopped at H Mart in Little Ferry.

H Mart has been heavily discounting 15-pound bags of Kokuho Yellow Label California-grown rice, normally $14.99.

Last Wednesday, I saw it at the Englewood H Mart for $7.99, but the store had sold out.

At the Little Ferry H Mart, the rice was "free" with a coupon or $9.99 without.

I got the coupon from the customer service counter, but didn't read it carefully enough: 

The rice is "free" when you purchase $100 in other items.

I also picked up 2 heads of red-leaf lettuce for 99 cents each, and a bottle of B.B.Q. Bulgogi Beef Marinade for $2.99, because it had the least sodium.