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The Fairway Market sales flier that came with the newspaper today invites shoppers to the "grand re-opening" of the Paramus store, which debuted in March 2009. Aisles have been expanded, better signs are up and organics, grocery and specialty items are grouped together. Who knew?
I last visited the Fashion Center store in the first half of June and didn't notice anything being changed. It was as much a labyrinth then as it was during my first visit ever -- minus the crowds, gridlock and people banging their carts into each other (photo).
The flier promises the store now is "easier to shop and browse." Inside the flier, Fairway lists about 20 grocery items and compares its prices to ShopRite in Paramus and Stop & Shop in Ridgewood. In each case, the Fairway price is lower.
Employees -- or customer-relations specialists, in Fairway speak -- will be wearing red aprons with big black letters, "NEED HELP?" In smaller letters, the aprons say, "I'm friendly and I have answers."