Wednesday, July 29, 2009

Aggressive pricing at Fairway in Paramus

The Fairway Market ad in today's Record shows prices on only eight items, but that may be enough to get me to make a trip to the store, in my least favorite Paramus mall, the Fashion Center.

The Manhattan-based market seems intent on being perceived as the price leader, undercutting the traditionally low-price supermarket, ShopRite. Fairway is offering Maine lobsters for $4.99 a pound from Aug. 1-7 in Paramus, matching ShopRite's lowest price for lobsters this year. I bought two pints of Jersey blueberries this week in Fairway's Harlem store for $4, or $1 less than I paid at ShopRites in Hackensack and Rochelle Park.

Fairway in Paramus also is offering whole Murray's free-roaming, drug-free chickens for 99 cents a pound, cut from $2.49 a pound, and Fairway-made baguettes for 99 cents each. The Murray's sale is rare and Fairway doesn't often cut prices for organic or grass-fed meats. At Whole Foods Market, you usually can count on discounts on naturally raised pork, beef and other items. And ShopRite regularly has sales on free-range, grass-fed Australian beef and lamb.

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