Wednesday, June 10, 2009

No end to the New York attitude

The local daily newspaper brings word that an employee of New York-based Fairway Market has written a book about "the Glickberg family's market empire." (Since when do five stores make an empire?) I have been shopping at the new Fairway in Paramus, which is more convenient than the Harlem store I used to visit periodically, but do the owners really expect me to have any interest at all in reading a book about them?

And just a few days ago, a Fairway flier announced its 76th anniversary sale and showed Howie and Dan Glickberg, the 3rd- and 4th-generation owners, respectively. (I find it curious they are pictured with their arms folded across their chests. Isn't that a little defensive?)

"WE'RE GIVING IT ALL AWAY," the flier declares in capital letters. Who are they trying to kid? An example of the sale prices, good until June 12, is $6.99 a pound for USDA prime rib steak or roast. Now that's a good price, but do you really want to eat beef that is probably filled with antibiotics and growth hormones and was raised on feed containing animal by-products (bits of dead animals), when for a few dollars more you can get drug- and hormone-free steak raised on vegetarian feed at Whole Foods?

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