Showing posts with label Whole Foods Market in Paramus and Closter. Show all posts
Showing posts with label Whole Foods Market in Paramus and Closter. Show all posts

Friday, January 6, 2017

A bunch of organic cilantro from Whole Foods Market goes a long way

A wedge of a cilantro lover's frittata served over organic brown rice. I folded chopped fresh organic cilantro and grated cheese into a mixture of eight whole eggs and a couple of ounces of low-fat milk, and showered the finished frittata with more cilantro.


By VICTOR E. SASSON
EDITOR

In the dead of winter, fresh herbs bring homemade dishes alive.

Last Saturday, I drove up to the new Whole Foods Market in Closter to see if I could use a coupon for $30 off on a purchase of $150 that expired that day.

As I walked around the store, I picked up a few things, including a generous bunch of organic cilantro ($1.99), one of my favorite herbs.

Cilantro is also known as Chinese parsley, and the dried seed is ground and sold as coriander.

The Closter Whole Foods doesn't sell wine, and I didn't think I could use a dozen cooked Dungeness Crabs, which were on sale for $9.99 a pound at the fish counter.

So, I ended up giving the coupon to a woman with a full shopping cart after the cashier estimated she had purchased more than $150.

We chatted briefly, and the woman said she knocks herself out buying organic food for her family, but her teenage son can't wait to go to a fast-food restaurant.

I've been using the chopped cilantro all week long, and finished it tonight, when I added it to plate of organic quinoa.


Fish from Iceland

I rely on Costco Wholesale in Teterboro for fresh wild-caught fish fillets from Iceland.

But rough winter weather has kept boats in port and disrupted the supply to retailers big and small, including The Fish Dock, a fresh-fish market in downtown Closter owned by Icelanders.

On Tuesday, the flounder I bought at Costco came from Canada, and there was no Icelandic cod or haddock in the refrigerated case.


On Wednesday night, I showered boneless-and-skinless flounder fillets with fresh chopped cilantro after poaching the fish in Roasted Salsa Verde, from Whole Foods Market; fresh lemon juice and crushed Aleppo pepper, below.

I usually use the salsa and lemon juice by themselves, but I had chopped garlic, sweet pepper and onion left over from another recipe, so I sauteed them in olive oil first. After the mixture started boiling in a covered pan, I add the translucent fillets, which turned white and plumped up in about 5 minutes after I covered the pot again, indicating they were ready.
A 16-ounce bottle of 365 Everyday Value Roasted Salsa Verde, which is free of MSG and added sugar you find in other brands, is $2.69 at Whole Foods Market. I used only half the bottle, and refrigerated the rest for adding to omelets or as a sauce over quinoa or brown rice.
On Tuesday, after I purchased 2.2 pounds of the flounder from Costco Wholesale in Teterboro ($7.99 a pound), I coated most of the fillets in Asian Indian spices and prepared a Fish & Vegetable Medley with fresh spinach, tomato slices, chopped black olives, grated cheese and fresh lemon juice, above and below.
I showered the fish and other ingredients with fresh chopped cilantro before putting the pan into a preheated 400-degree oven. The flounder was ready in 15 minutes.
I used about a half-pound of organic spinach from Costco, drizzled with olive oil, in a large rectangular pan lined with parchment paper, then added the fish and other ingredients 
Fresh cilantro accenting a plate of leftover organic quinoa, which I prepared in an electric rice cooker with chicken broth, organic diced tomatoes and chopped fresh garlic.
For the frittata, pour the mixture of eggs, low-fat milk, grated cheese and cilantro into a 10-inch non-stick pan with olive oil over a medium flame. Add slices of plum tomatoes and more grated cheese.

When the crust sets, move the pan into the oven, using a low broiler setting, above.

After about 25 minutes, the frittata was ready. Remove from oven and garnish with fresh cilantro.

Friday, October 28, 2016

Does anyone really spend a whole paycheck at Whole Foods Market?

I try to take advantage of sales at Whole Foods Market, such as the one I saw last Sunday on wild-caught Skate Wing Fillet at the Paramus store, but it's only one of the places I rely on when shopping for food in northern New Jersey.


By VICTOR E. SASSON
EDITOR

The opening of a new Whole Foods Market in Closter has renewed competitors' claims the organic supermarket is so expensive you have to blow your "whole paycheck" there.

That's nonsense -- unless you make minimum wage.

I've been shopping at Whole Foods Market in Paramus since it opened in March 2009, and though it's closest to my home, the supermarket is only one of the places I rely on.

Two competitors, ShopRite and Costco Wholesale, have greatly increased the number of organic items they sell, and both offer antibiotic-free meat and poultry.

Prices are among the lowest in the region on an admittedly limited selection.


Best seafood counter

But neither can match Whole Foods' variety of naturally raised meat and poultry nor the Paramus stores' sweeping fresh seafood counter, especially when fish or wild shrimp are on sale.

And Whole Foods' 365 Everday Value line offers Mexican-style salsas, imported organic whole wheat pasta, bottled pasta sauces and other items at competitive prices.

For example, a 1-pound box of Whole Foods' Organic Whole Wheat Shells from Italy is $1.49, a great price considering Trader Joe's and other stores don't offer that organic pasta shape, one of my favorites. 

ShopRite sells several shapes of Luigi Vitelli-brand organic whole wheat pasta in 1-pound packages for $1.29, but doesn't offer shells; Costco doesn't sell whole wheat pasta, organic or otherwise.

I buy organic sweet potatoes not at Whole Foods, but at Trader Joe's in Paramus, where a 3-pound bag is $4.49, compared to $5.99 at the ShopRite in the same town. 


Fresh haddock fillets from Iceland were only $8.99 a pound at Costco Wholesale in Teterboro this week, but the warehouse store offers only a limited selection of wild-caught fish.

At Jerry's Gourmet & More in Englewood, a 1-pound package of Garofalo Whole Wheat Farfalle ($1.99), also called bow ties or butterflies, are not organic like the whole wheat pasta sold at Whole Foods Market for $1.49 a pound.

Costco Wholesale has finally closed the loophole on cage-free eggs by offering Kirkland Signature Cage-Free Egg Whites, above and below. A 16-ounce carton is about $1.50 when you buy six ($8.99). They can be frozen.

Costco's new Cage-Free 100% Liquid Egg Whites, left. When Costco switched to selling only cage-free whole eggs, the Egg Whites, right, were the only exception.

Also at Costco, Kirkland Signature Chicken Tortilla Soup is now made using poultry raised without antibiotics.


Stop & Shop ad

Stop & Shop has been running a TV ad touting its Nature's Promise line of organic or naturally raised products, and one of the shoppers shown makes the crack that "it doesn't take a whole paycheck," a clear reference to Whole Foods Market.

That upset one Stop & Shop customer, who called the comment "snarky" and "a cheap shot." 

She also pointed out Whole Foods' prices are comparable and occasionally lower than at Stop & Shop, and the selection is "astounding."

The Whole Foods in Paramus also sells wine -- with many bottles under $10 -- unlike the new store in Closter or virtually all of its other competitors in Bergen County.


Costco Wholesale in Teterboro sells organic brown eggs for about $3.50 a dozen when you buy 24 ($7.99).