Saturday, October 22, 2016

As a marketing ploy, Trump Tower of seafood gives me a sinking feeling

I snapped this photo of the Legal Sea Foods dining room at Garden State Plaza in Paramus during a September 2015 lunch for two that set me back $81.


By VICTOR E. SASSON
EDITOR

Which genius at Legal Sea Foods decided to exploit the most divisive presidential election in memory to sell more fish?

The fine-dining chain, which serves the freshest seafood at the highest prices, is urging customers to take a "Presidential Election Fishing Poll," starting on Monday and running through Nov. 6 at dozens of its restaurants from Boston to Atlanta.

"Vote with your taste buds for the Secretary of Steak or Trump Tower" of seafood, owner Roger Berkowitz urges in an email to customers, adding "I approve these dishes."

They are the "Blue Plate Special" (Blackened Tuna Steak for $31.95) and the "Red Plate Special" (a tower of Scallop Mango Ceviche, King Crab, Mussels, Shrimp, Oysters and Clams that feeds 4 to 6 people for $55.95). 

The promotion also is being held at Legal Sea Foods in two New Jersey malls (Paramus and Short Hills). 


The light-hearted treatment of the divide between GOP presidential nominee Donald J. Trump and Democratic White House hopeful Hillary Clinton is leaving a really bad taste in my mouth.


Ignoring racism

Sadly, Legal Sea Foods is making light of an ugly presidential campaign pitting wacko billionaire Donald J. Trump, who is trying to divide the country, against Hillary Clinton, who is seeking to heal our divisions.

This marketing campaign glosses over Trump's appeal to racists, his hatred of Mexicans and Muslims; and his groping of unwilling women.

"With Election Day approaching, it's time to chew on the best that either party can dish out," the moronic Legal Sea Foods promotion says.

"Legal Sea Foods is letting you vote ... with your taste buds. 

"You're allowed to cross party lines, and even reach across the table to enjoy one or both of these delectable dishes.

"We're not playing favorites. Just serving them."

Give me a break.

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