Whole Foods Market's 365 Everyday Value Mexican-style salsas, shown at the Paramus store, can be used to poach fish fillets or in omelets.
By VICTOR E. SASSON
Whole Foods Market's 365 Everyday Value products aren't always organic, but their price and quality give other supermarkets a run for their money.
I've come to rely on two 365 Everyday Value products, a line of non-organic salsas and organic whole-wheat pastas from Italy in several shapes.
Last Saturday, I drove over to the Paramus Whole Foods to get a refund for frozen turkey parts, and discovered the store was knocking 10% off all 365 Everyday Value items.
I picked up 1-pound boxes of Organic Whole Wheat Fusilli and Shells for $1.49 each, and a 25-ounce jar of 365 Everyday Value Organic Italian Herb Pasta Sauce with no sugar added for $2.99, both before the discount.
ShopRite and Trader Joe's also sell organic whole wheat pasta, but you won't find any shells, which "catch" the sauce in which you prepare them.
Whole Foods' 365 Everyday Value salsas are terrific for poaching eggs or fish fillets -- they serve as both cooking medium and sauce for a side dish of rice or pasta.
A 24-ounce jar of Roasted Salsa Verde was $3.99, and 16-ounce jars of Roasted Poblano and Roasted Chipotle Salsas were $2.99 and $2.69, respectively, all before the 10% discount.
Great return policy
My wife likes the Whole Foods' case holding frozen meat, including antibiotic-free chicken backs, necks and feet for soup.
But she doesn't like the larger frozen turkey parts, as I discovered when I brought home turkey backs and giblets with a gift card I got for Christmas.
It was no problem returning them without a receipt, and the refund was put on a gift card that enabled me to buy 365 Everyday Value salsas, organic pasta sauce and organic whole wheat pastas that were on sale.
I had to pay only another 86 cents.
With organic food and produce widely available at ShopRite, Costco Wholesale and other stores, I'm able to shop only occasionally at Whole Foods, especially when the store is having a sale, including discounted wine and seafood.
They are a good deal for me and other consumers.
Whole Foods Market, 300 Bergen Town Center, Paramus; 201-266-1244.
Open 7 days from 8 a.m. to 10 p.m., but less busy on weekdays.