Celebrate with H Mart coupons, rebates

The Spanish Mackerel Dinner at Woochon Restaurant in Palisades  Park.

Editor's note: Today, I report on a shopping trip with H Mart coupons, and another great dinner at Woochon Restaurant, a recent addition to the Korean dining scene in Palisades Park.

To help shoppers celebrate H Mart's 30th year in America, the Korean supermarket chain sent out a new coupon booklet to holders of its store card.

"The savings are almost as good as 30 years ago," the booklet cover boasts, but that's a wild exaggeration.

On Wednesday, I stopped at the Englewood H Mart and picked up three coupon items, plus fresh fish, baby bok choy and Korean sweet potatoes for dinner.

Three bags of Nong Shim Shrimp Crackers were $1 -- a savings of $1.97. Two 1-pound bags of Arizona Farm Cactus Honey Powder, a sugar substitute, were $4 -- a savings of $3.98.

And an 8-pack of Premium Roasted Seaweed snack was $1.99 -- a savings of $2.

Last year, H Mart issued a Smart Card, which entitles shoppers to in-store sales and a 1% rebate or reward.

But you don't get anything back until you spend $1,000 at its Bergen County stores. 

On Wednesday, I picked up a $10 rewards certificate at the Englewood store. However, it's not redeemable for cash.

I plan to use a coupon for Choripdong 7 Grains -- a combination of brown rice, beans and other grains. A 10-pound bag is $9.99 with the coupon, good from Sept. 8-23.

But after seeing the many artificial ingredients and colors in Hansung Seafood Nuggets, I decided against buying any.

Even the non-sale items were a good value.

At home, we had a wonderful dinner of pan-fried whole whiting; baby bok choy with sesame oil, soy sauce and garlic powder; and boiled and mashed Korean sweet potato with garlic powder and olive and sesame oils.

We pan-fried fresh whole whiting. They were $3.99 a pound.

Baby bok choy were 78 cents a pound. We plated the fish and bok choy with mashed Korean white sweet potatoes, which were $1.99 a pound.

A meal to share

Korean food lends itself to sharing, as I discovered at Woochon Restaurant in Palisades Park.

For dinner one night, I ordered grilled Spanish Mackerel ($16.99), then watched a procession of dishes arrive at my table.

First, 10 side dishes of tofu, vegetables and noodles were arrayed before me.

Some of the side dishes served at Woochon Restaurant.

You can order live fluke for an expensive, over-the-top sashimi dinner.

 As I worked my way through the side dishes, the fish arrived, along with a stone bowl of bean-curd soup and another dish holding the brown rice I asked for instead of white rice.

On the way out, I looked at one of the restaurant's fish tanks, and saw live fluke from Long Island hugging the bottom.

They were destined to come up for air, and be served as sashimi. 

After that big Spanish Mackerel dinner, I needed to come up for air, too.

Woochon Restaurant, 280 Broad Ave., Palisades Park; 201-242-9999.

Going in search of fresh local seafood along the New Jersey Shore

Image by mcamcamca via Flickr
A fishing boat.

By VICTOR E. SASSON
EDITOR

The Garden State is also the Fishing State, with several working ports -- from Belford on Raritan Bay all the way down to Barnegat Light on the Atlantic Ocean.

So, on Saturday, we set off in search of fresh local seafood for lunch, but met with only limited success.

Four of us had a big meal at The Fishery in South Amboy -- fried smelts, steamed Littleneck clams in a scrumptious broth, fried whiting, meaty broiled haddock, large crab cakes and even soft-shell crabs.

I'm not sure how much of it was brought in by New Jersey boats (In 2016, The Fishery was closed).

Pirate's Cove

We had hoped to eat at Pirate's Cove, a restaurant operated by the Belford Seafood Co-op on Raritan Bay, but it was closed for the winter, as I learned when I called the attached retail market.

Fishermen who belong to the co-op catch fluke, porgy and many other kinds of fish in the Atlantic Ocean, and sell much of it wholesale to the Fulton Fish Market and elsewhere along the East Coast.

After lunch, we drove down to the Belford Co-op Fish Market, which is in the same long, low shed as the restaurant, but when I walked in, no one was on duty at the counter. 

However, I could hear someone working in another part of the building.

I saw whole clams and oysters in the fish case along with three kinds of fish fillets, all unlabeled. Some of the fillets were in a metal tray with water (maybe melted ice), which I thought odd.

There was a fishy smell to the place, though it wasn't strong.

On a board on a wall, more than a dozen kinds of fish were listed at prices you don't see in North Jersey fish markets. Many were listed at $2 a pound. Fluke, a terrific fish often eaten raw as sashimi, was listed at $2 to $4 a pound.

I left without buying anything.

I found the history of fishing in Belford at the following link: History of Belford

Belford was officially established in 1891 when a rail station was built here, separating from Port Monmouth (Township of Middletown).

 A menhaden processing plant was built in Belford in the late 1800s, which operated until 1982 (Jones 2004); this was once the town’s largest employer (Township of Middletown).

The presence and stench of the menhaden plant helped maintain Belford as a relatively unchanged fishing port while the rest of the shore around it was subject to intense development and tourism.  Belford has notoriously been home to pirates, blockaders, rum runners, and even through the 1980s, fish poachers.

There is a long tradition among some Belford fishermen of not obeying fisheries regulations (Jones 2004).  Some consider Belford to be the longest continuously operating fishing village on the East Coast.

The Fishery

Earlier, at The Fishery, we ordered way too much and ran up the bill to $100 for four, not including the tip.

The restaurant is basically a seafood shack on a forlorn stretch of Route 35 littered with shuttered businesses. 

There's seating for under 20 people, plus a counter, seafood cases, walls covered with white tiles and a more-or-less open kitchen in back.

We parked behind the small building, near a 5-foot-high bush of rosemary. The energetic young woman behind the counter is the lone server. Basic silverware comes wrapped in small, paper napkins.  

For some reason, the friendly Greek owner charges more for broiled or sauteed fish than for fried, so my wife's two large crab cakes were $18.95 with two sides, compared to $15.95 fried. Still, she complained they tasted "greasy" or oily.

My son wanted soft-shell crabs, which I didn't think were in season, and he wanted them fried with french fries ($19.95). 

My mother-in-law's fried whiting platter had three fish for $12.95.

I saw haddock fillet on ice, so ordered simply broiled haddock with fresh, sauteed spinach and a naked baked potato, a balanced and filling meal for $15.95.

We loved one of our appetizers: a half-pound of headless, fried ocean smelts, which are smaller than sardines but larger than anchovies. We ate them whole, sprinkled with lemon juice or dipped in a spicy red sauce or tartar sauce.

A smelt dinner was listed on a blackboard for $12.95, but I'm not sure how much we were charged for a half pound.

Our other appetizer: a dozen Littleneck clams ($9.95), which came with garlic toast. I ate the pleasantly salty broth with fresh tomato as a soup course. 

Three of us also ordered cups of The Fishery's Manhattan Clam Chowder ($2.50) and Maine Lobster, Clam and Corn Chowder ($3.95).

The Fishery, 1812 Route 35 north, South Amboy; 
732-721-9100. BYO. Closed Mondays.

Belford Seafood Co-op, 901 Port Monmouth Road, Middletown; 732-787-6508 (retail market).

Korean supermarket widens its appeal

Image by wallyg via Flickr

The Super H Mart in Ridgefield is the furthest from my home in Hackensack.

The H Mart in Fort Lee is the newest addition to a small chain of Korean supermarkets in North Jersey and, though it's not the closest to my home, it is becoming a favorite place to shop. 

Today, I picked up a box of 14 champagne mangoes from Mexico for $9.99 -- a better buy than the six I bought a week ago for $6.99 at Costco in Hackensack.

Fresh, wild-caught fluke was among more than a dozen kinds of whole fish fanned out on ice, including Spanish mackerel, pompano, red snapper and orata.

I couldn't resist the fluke's low price of $2.99 a pound, and I had my two-and-a-half-pound fish cut into steaks, which I'll cook with sake and other Asian flavors for dinner tonight.

Image by Sifu Renka via Flickr

Fluke is a flat fish that is also favored by sashimi lovers, and it provides welcome relief from the waves of artificially colored farmed salmon and high-mercury tuna served at sushi bars.

I met a Japanese woman who also was buying fluke, and she said her relatives back home were safe after the earthquake and tsunami.

To go with the fish, I bought stir-fried, translucent yam noodles called japchae ($4.49 for 16 ounces) and kimbap, a vegetable, fish and seaweed roll ($4.99 for 22 ounces).

A pound of Jinga-brand  firm tofu was 88 cents. 

The store also was selling fresh mozzarella for $5.99 a pound -- an item intended to lure American shoppers as well as first- and second-generation Koreans whose tastes go beyond their traditional diet.

Image via CrunchBase

I get coupons

Chipotle Mexican Grill sent me two gift cards, each of which will get me a free burrito and other food.

I had e-mailed the company with "reviews" from the yelp! site, most of which were critical and none of which acknowledged it is one of the few fast-food restaurants that serves antibiotic-free poultry, hormone-free beef and pork, and organic vegetables.

I also sent the company a post from this blog describing my own experience.

I also received coupons from Stonyfield Farms after I e-mailed the company about separation of solids and liquid in organic yogurt I bought at Costco.

A big week for seafood

Image by malias via Flickr

The H Mart in Little Ferry wasn't crowded when I dropped in on Monday, but a woman was ahead of me at the fish counter and her appetite seemed insatiable.

She already had the Korean fish monger weigh one of the whole cod fish and slice it into pieces for soup or stew. Now, she was discussing whether to buy two more, each about 3 pounds and buried in ice. I left in frustration.

The fish counter was my last stop in the Korean supermarket. I had a bunch of collard greens and prepared tofu and other food in my cart. I saw whole fluke on ice, but the price sign was missing. Then, I was told it was $2.99 a pound.

Fluke is relatively flat fish that is prized for sashimi -- slices of raw fish without rice. I like to have it cut into four or five cross-section slices, including the head and tail, and cook it with diced tomatoes, olive oil and Italian seasoning or with sake, fish and soy sauces, and sesame oil.

Instead of fluke for dinner Monday night, I prepared frozen cod and mahi-mahi in pasta sauce and served it with spinach penne and a salad. 

Casting a net at Costco

On the way home from H Mart, I stopped at Costco in Hackensack, where the fish case had lots of wild-caught haddock fillets and a whole red snapper that weighed 3 to 4 pounds.


As I wandered around, I discovered the Seafood Road Show, which usually arrives on Fridays, was already set up.

Again, other customers were ahead of me and I just didn't feel like waiting, but I plan to return on Friday and buy king crab legs, dry scallops and farmed prawns or shrimp for our Christmas dinner.

Costco sells large lobster tails at the Seafood Road Show, but they are treated with a preservative and I've never tried them.

For Christmas dinner, my wife and son will be having Cuban-style pork ribs, which we'll pick up on Friday in West New York, along with rice cooked with black beans, yuca and other typical dishes.

I plan to serve them Costco prawns and crab legs as an appetizer, and the seafood, along with the scallops, will be my dinner. I'll also be able to have yuca in garlic sauce and rice with black beans.

Seven-fish dinner

I've heard some Italian families have seven fish or seafood dishes for Christmas dinner, but I've never been invited to what I'd consider the perfect meal.

Seafood Road Show at Costco in Hackensack will be open all this week at

80 S. River Street, Hackensack; 201-487-5471.

Plenty of good food for not much money

We've had some terrific home-cooked meals recently that cost a total of $15 to $20 for three people, even less when you consider that leftovers made a great sandwich, light lunch or snack.

Last Monday, we roasted a whole organic chicken (Whole Foods) seasoned with cinnamon, allspice and salt and served it with a half-pound of organic rigatoni in tomato sauce. The next night we had fluke poached in sake, okra with tomatoes and rice, all from H-Mart.

We also had drug-free Australian lamb chops, instant mashed potatoes and organic spring mix salad, all from Costco. On Friday night, for house guests, we made drug-free Whole Foods hamburgers (99 cents each on sale), served them on sturdy potato-onion rolls from Balthazar Bakery, and prepared two skin-on potato salads -- Syrian (olive oil, lemon juice, allspice and cumin) and Jamaican (hard-boiled egg, mixed vegetables, mayonnaise, black-pepper and salt).

Yesterday, my son and I both snacked on the last pieces of the organic chicken we roasted a week before. For dinner, we had drug- and preservative-free chicken sausage (sun-dried tomato and provolone) and organic salad mix from Costco and the rest of the Whole Foods organic rigatoni.

Great fish section

H Mart in Little Ferry had more than 20 different kinds of whole fish on ice when I visited last night, casting my net for a wholesome dinner.

I picked a two and a half pound fluke ($4.99 a pound) covered in ice and asked the fish monger to clean it and cut it into steaks. Fluke is delicious raw as well as cooked. I've enjoyed fluke shashimi many times as an alternative to tuna, which can have a lot of mercury in it.

I poached my fluke steaks, head and tail in sake, fish sauce, sesame oil, mirin, soy sauce and garlic for 15 to 20 minutes, and served it with steamed rice and okra with diced tomatoes, onion and garlic.

H Mart in Little Ferry also offers fillets from six or seven kinds of fish and although I have usually found them to be fresh, ocean perch fillets I bought last week had seen better days. They cooked up OK, but I will be sticking with whole fish from now on, and if I want fillets, ask the fish monger to cut them from a whole fish.