Image via WikipediaNaturally raised beef finally has found its way into the sales flier from Fairway Market in Paramus. The store carries a full line of Murray's antibiotic-free chicken, but its selection of naturally raised beef and pork has been extremely limited.
Now, 100% grass-fed beef is available in boneless rib-eye steaks for $14.99 a pound and 100% grass-fed beef burgers are $5.99 a pound. Those prices compare with a sale price of $9.99 a pound on grass-fed New Jersey beef I saw at Whole Foods Market in Paramus, and organic ground beef at Costco for around $4.99 a pound.
The Fairway flier says grass-fed beef is low in fat and high in Omega-3, but contains no information on the origin or USDA grade, both of which suggests it's foreign. If so, it's far more expensive than the free-range, grass-fed Australian filet mignon sold at ShopRite (you have to buy the whole tenderloin).
The Fairway sale starts Friday.
As I understand it, several herds of cows got together and launched a grass action suit against Fairway. The seemingly high cost of their grass-fed ribeyes likely factors in the legal cost of defending the suit.
ReplyDeleteThanks for your insight.
ReplyDeleteActually, it wouldn't surprise me if the people at Fairway weren't reacting to your blog by mentioning the beef's diet in their flyer. They're not as entrenched in their ways as the people at some newspapers.
ReplyDelete