The grass-fed, free-range beef from Australia is going on sale again at ShopRite. The deep discount, $3 off per pound with a Price Plus Club, will be available tomorrow through next Saturday (Oct. 4-10). The final price, $3.99 a pound, is not the lowest of the year; I bought some for $2.99 a pound.
The color photo in the ShopRite circular shows slices from the Nature's Reserve "whole beef tenderloin for filet mignon," prepared medium rare. In truth, you'll have to do a lot of trimming to get the steaks to look like that. The tenderloins come in a plastic sleeve with some blood, and weigh 6 to 8 pounds. The beef, raised without antibiotics and growth hormones, is chewy with a pronounced beefy flavor.
I cut a bunch of small steaks from my tenderloin and sliced the rest thin for Korean barbecue (it went into a freezer bag with Korean marinade you can get at H Mart).
ShopRite will also be discounting USDA Select whole beef tenderloin for $4.99 a pound with the store card. This is a rare case where a naturally raised product is sold for less than the conventionally raised one, complete with antibiotics and growth hormones. Imagine the Australian cattle roaming grassy fields and the USDA animals confined in feeding pens in an effort to get them to market as soon as possible.
The color photo in the ShopRite circular shows slices from the Nature's Reserve "whole beef tenderloin for filet mignon," prepared medium rare. In truth, you'll have to do a lot of trimming to get the steaks to look like that. The tenderloins come in a plastic sleeve with some blood, and weigh 6 to 8 pounds. The beef, raised without antibiotics and growth hormones, is chewy with a pronounced beefy flavor.
I cut a bunch of small steaks from my tenderloin and sliced the rest thin for Korean barbecue (it went into a freezer bag with Korean marinade you can get at H Mart).
ShopRite will also be discounting USDA Select whole beef tenderloin for $4.99 a pound with the store card. This is a rare case where a naturally raised product is sold for less than the conventionally raised one, complete with antibiotics and growth hormones. Imagine the Australian cattle roaming grassy fields and the USDA animals confined in feeding pens in an effort to get them to market as soon as possible.
