At ShopRite, naturally raised Australian beef isn't created equal

Clayton's 100% Organic Ground Beef, which is free of harmful antibiotics, is one of the two brands of naturally raised Australian beef available at ShopRite. 

Three 1-pound packages of Clayton's 100% Organic Ground Beef often go on sale for $4.99 each at the Paramus ShopRite, 224 Route 4 east.

By VICTOR E. SASSON
EDITOR

ShopRite supermarkets in five states, including New Jersey, New York and Connecticut, sell two brands of naturally raised Australian beef.

The cooperative probably is the biggest retailer of organic and free-range, grass-fed beef outside of Whole Foods Market.

Grass-fed Australian beef is said to be leaner and to have fewer calories than American beef.

In addition, Australian beef boasts of containing more heart-healthy omega-3 fatty acids, such as those found in salmon and other fish.

The United States is the second-biggest market for beef from Australia after Japan.

Nature's Reserve beef -- which is marketed as free range and 100% grass fed -- was the first Australian brand sold at ShopRite, usually in a whole beef tenderloin for filet mignon that retails for several dollars a pound less than the same domestic cut.

Although I no longer eat beef, other members of the family enjoy this cut thinly sliced, grilled on the stove-top and eaten wrapped in red-leaf lettuce leaves, a home version of Korean cook-on-the table barbecue restaurants. 

Nature's Reserve beef once was marketed as antibiotic free.

See the Nature's Reserve Web site:

'Good for the animals, good for the land'  


New beef in town

At the end of 2012, ShopRite introduced antibiotic-free Australian beef raised on organic farms and sold under the Clayton's brand name.

Clayton's 100% Organic Beef is raised on organic grass, organic sorghum and organic corn, all of which are free of genetically modified organisms.

See the Clayton's Organic Web site:

'Beef the way it used to be'

Nature's Reserve 100% Grass Fed Beef usually sells for $4.99 a pound at the Paramus ShopRite, above and below. Nature's Reserve markets meat raised on many Australian farms.

Clayton's Organic Beef also is available as Top Round London Broil, above, and as steaks.

Nature's Reserve beef often goes on sale for as little as $5.99 a pound.