ShopRite answers competitors

Image by joshuapaquin via Flickr

The ShopRite sales flier delivered with my newspaper this morning answers the beef sales of three competitors, noted in my previous post, How low can they go on beef prices?

USDA choice, top round London broil is on sale for $1.49 a pound and Certified Angus Beef London broil is going for $1.99 a pound, both with a Price Plus card. This is conventionally raised beef, so you'll also be eating antibiotics, growth hormones and, probably, animal byproducts (bits of dead animals, kitchen scraps and so forth in cattle feed).

We're not eating beef right now, but if we were, I'd go to ShopRite and check out its price for Australian free-range, grass-fed filet mignon, which is raised without any of the nasty stuff and sold here at lower prices than U.S. beef.